diff --git a/libavfilter/hflip.h b/libavfilter/hflip.h
index 204090dbb4..4e89bae3fc 100644
--- a/libavfilter/hflip.h
+++ b/libavfilter/hflip.h
@@ -35,5 +35,7 @@ typedef struct FlipContext {
 
 int ff_hflip_init(FlipContext *s, int step[4], int nb_planes);
 void ff_hflip_init_x86(FlipContext *s, int step[4], int nb_planes);
+int ff_hflip_config_props(FlipContext* s, AVFilterLink *inlink);
+int ff_hflip_filter_slice(FlipContext *s, AVFrame *in, AVFrame *out, int job, int nb_jobs, int vlifp);
 
 #endif /* AVFILTER_HFLIP_H */
diff --git a/libavfilter/transpose.h b/libavfilter/transpose.h
index aa262b9487..5da08bddc0 100644
--- a/libavfilter/transpose.h
+++ b/libavfilter/transpose.h
@@ -34,4 +34,18 @@ enum TransposeDir {
     TRANSPOSE_VFLIP,
 };
 
+enum OrientationType {
+    ORIENTATION_AUTO_TRANSPOSE = -2,
+    ORIENTATION_AUTO_FLIP = -1,
+    ORIENTATION_NONE = 0,
+    ORIENTATION_NORMAL,
+    ORIENTATION_HFLIP,
+    ORIENTATION_ROTATE180,
+    ORIENTATION_VFLIP,
+    ORIENTATION_HFLIP_ROTATE270CW,
+    ORIENTATION_ROTATE90CW,
+    ORIENTATION_HFLIP_ROTATE90CW,
+    ORIENTATION_ROTATE270CW
+};
+
 #endif
diff --git a/libavfilter/vf_hflip.c b/libavfilter/vf_hflip.c
index b77afc77fc..d24ca5c2e7 100644
--- a/libavfilter/vf_hflip.c
+++ b/libavfilter/vf_hflip.c
@@ -125,9 +125,8 @@ static void hflip_qword_c(const uint8_t *ssrc, uint8_t *ddst, int w)
         dst[j] = src[-j];
 }
 
-static int config_props(AVFilterLink *inlink)
+int ff_hflip_config_props(FlipContext* s, AVFilterLink *inlink)
 {
-    FlipContext *s = inlink->dst->priv;
     const AVPixFmtDescriptor *pix_desc = av_pix_fmt_desc_get(inlink->format);
     const int hsub = pix_desc->log2_chroma_w;
     const int vsub = pix_desc->log2_chroma_h;
@@ -144,6 +143,12 @@ static int config_props(AVFilterLink *inlink)
     return ff_hflip_init(s, s->max_step, nb_planes);
 }
 
+static int config_props(AVFilterLink *inlink)
+{
+    FlipContext *s = inlink->dst->priv;
+    return ff_hflip_config_props(s, inlink);
+}
+
 int ff_hflip_init(FlipContext *s, int step[4], int nb_planes)
 {
     int i;
@@ -170,14 +175,10 @@ typedef struct ThreadData {
     AVFrame *in, *out;
 } ThreadData;
 
-static int filter_slice(AVFilterContext *ctx, void *arg, int job, int nb_jobs)
+int ff_hflip_filter_slice(FlipContext *s, AVFrame *in, AVFrame *out, int job, int nb_jobs, int vflip)
 {
-    FlipContext *s = ctx->priv;
-    ThreadData *td = arg;
-    AVFrame *in = td->in;
-    AVFrame *out = td->out;
     uint8_t *inrow, *outrow;
-    int i, plane, step;
+    int i, plane, step, outlinesize;
 
     for (plane = 0; plane < 4 && in->data[plane] && in->linesize[plane]; plane++) {
         const int width  = s->planewidth[plane];
@@ -187,19 +188,36 @@ static int filter_slice(AVFilterContext *ctx, void *arg, int job, int nb_jobs)
 
         step = s->max_step[plane];
 
-        outrow = out->data[plane] + start * out->linesize[plane];
-        inrow  = in ->data[plane] + start * in->linesize[plane] + (width - 1) * step;
+        if (vflip) {
+            outrow = out->data[plane] + (height - start - 1)* out->linesize[plane];
+            outlinesize = -out->linesize[plane];
+        } else {
+            outrow = out->data[plane] + start * out->linesize[plane];
+            outlinesize = out->linesize[plane];
+        }
+
+        inrow = in->data[plane] + start * in->linesize[plane] +  (width - 1) * step;
+
         for (i = start; i < end; i++) {
             s->flip_line[plane](inrow, outrow, width);
 
             inrow  += in ->linesize[plane];
-            outrow += out->linesize[plane];
+            outrow += outlinesize;
         }
     }
 
     return 0;
 }
 
+static int filter_slice(AVFilterContext *ctx, void *arg, int job, int nb_jobs)
+{
+    FlipContext *s = ctx->priv;
+    ThreadData *td = arg;
+    AVFrame *in = td->in;
+    AVFrame *out = td->out;
+    return ff_hflip_filter_slice(s, in, out, job, nb_jobs, 0);
+}
+
 static int filter_frame(AVFilterLink *inlink, AVFrame *in)
 {
     AVFilterContext *ctx  = inlink->dst;
diff --git a/libavfilter/vf_transpose.c b/libavfilter/vf_transpose.c
index dd54947bd9..7a122ba8a9 100644
--- a/libavfilter/vf_transpose.c
+++ b/libavfilter/vf_transpose.c
@@ -39,6 +39,7 @@
 #include "internal.h"
 #include "video.h"
 #include "transpose.h"
+#include "hflip.h"
 
 typedef struct TransVtable {
     void (*transpose_8x8)(uint8_t *src, ptrdiff_t src_linesize,
@@ -48,16 +49,22 @@ typedef struct TransVtable {
                             int w, int h);
 } TransVtable;
 
-typedef struct TransContext {
-    const AVClass *class;
+typedef struct TransContextData {
     int hsub, vsub;
     int planes;
     int pixsteps[4];
+    TransVtable vtables[4];
+} TransContextData;
 
+typedef struct TransContext {
+    const AVClass *class;
     int passthrough;    ///< PassthroughType, landscape passthrough mode enabled
     int dir;            ///< TransposeDir
-
-    TransVtable vtables[4];
+    int orientation;    ///< OrientationType
+    union {
+        TransContextData transpose;
+        FlipContext flip;
+    } ctx;
 } TransContext;
 
 static int query_formats(AVFilterContext *ctx)
@@ -207,14 +214,18 @@ static int config_props_output(AVFilterLink *outlink)
         s->passthrough = TRANSPOSE_PT_TYPE_NONE;
     }
 
-    s->hsub = desc_in->log2_chroma_w;
-    s->vsub = desc_in->log2_chroma_h;
-    s->planes = av_pix_fmt_count_planes(outlink->format);
+    if (s->orientation == ORIENTATION_AUTO_FLIP || 
+       (s->orientation > ORIENTATION_NONE && s->orientation <= ORIENTATION_VFLIP))
+        return ff_hflip_config_props(&(s->ctx.flip), inlink);
+
+    s->ctx.transpose.hsub = desc_in->log2_chroma_w;
+    s->ctx.transpose.vsub = desc_in->log2_chroma_h;
+    s->ctx.transpose.planes = av_pix_fmt_count_planes(outlink->format);
 
     av_assert0(desc_in->nb_components == desc_out->nb_components);
 
 
-    av_image_fill_max_pixsteps(s->pixsteps, NULL, desc_out);
+    av_image_fill_max_pixsteps(s->ctx.transpose.pixsteps, NULL, desc_out);
 
     outlink->w = inlink->h;
     outlink->h = inlink->w;
@@ -226,10 +237,10 @@ static int config_props_output(AVFilterLink *outlink)
         outlink->sample_aspect_ratio = inlink->sample_aspect_ratio;
 
     for (int i = 0; i < 4; i++) {
-        TransVtable *v = &s->vtables[i];
-        switch (s->pixsteps[i]) {
+        TransVtable *v = &s->ctx.transpose.vtables[i];
+        switch (s->ctx.transpose.pixsteps[i]) {
         case 1: v->transpose_block = transpose_block_8_c;
-                v->transpose_8x8   = transpose_8x8_8_c;  break;
+                v->transpose_8x8   = transpose_8x8_8_c; break;
         case 2: v->transpose_block = transpose_block_16_c;
                 v->transpose_8x8   = transpose_8x8_16_c; break;
         case 3: v->transpose_block = transpose_block_24_c;
@@ -262,21 +273,69 @@ static AVFrame *get_video_buffer(AVFilterLink *inlink, int w, int h)
 
 typedef struct ThreadData {
     AVFrame *in, *out;
+    int orientation;
 } ThreadData;
 
-static int filter_slice(AVFilterContext *ctx, void *arg, int jobnr,
-                        int nb_jobs)
+static int get_frame_orientation(AVFilterContext *ctx, const AVFrame *frame)
+{
+    TransContext *s = ctx->priv;
+    AVDictionaryEntry *entry = NULL;
+    int orientation = ORIENTATION_NONE;
+
+    if (s->orientation >= ORIENTATION_NONE)
+        return s->orientation;
+    
+    // read exif orientation data
+    entry = av_dict_get(frame->metadata, "Orientation", NULL, 0);
+    if (entry && entry->value)
+        orientation = atoi(entry->value);
+
+    // check frame orientation validity
+    if (orientation < ORIENTATION_NORMAL ||
+        orientation > ORIENTATION_ROTATE270CW) {
+        // frame orientation is invalid or empty, we have to guess one.
+        av_log(ctx, AV_LOG_WARNING, "Frame orientation is either empty or invalid.\n");
+        return s->orientation == ORIENTATION_AUTO_FLIP ?
+               ORIENTATION_NORMAL : ORIENTATION_HFLIP_ROTATE270CW;
+    }
+
+    // check conflict between frame orientation and passed-in orientation option
+    if (s->orientation == ORIENTATION_AUTO_FLIP &&
+        orientation > ORIENTATION_VFLIP) {
+        av_log(ctx, AV_LOG_WARNING, 
+               "Found valid orientation value: %i, but auto-flip only cover range [1, 4]. Set to default value 1(ORIENTATION_NONE).\n",
+               orientation);
+        // conflict happens, return the min value of orientation range
+        return ORIENTATION_NORMAL; 
+    }
+
+    // check conflict between frame orientation and passed-in orientation option
+    if (s->orientation == ORIENTATION_AUTO_TRANSPOSE && 
+        orientation <= ORIENTATION_VFLIP) {
+        av_log(ctx, AV_LOG_WARNING,
+               "Found valid orientation value: %i, but auto-transpose only cover range [5, 8]. Set to default value 5(ORIENTATION_HFLIP_ROTATE270CW).\n",
+               orientation);
+        // conflict happens, return the min value of orientation range, same effect as dir=0
+        return ORIENTATION_HFLIP_ROTATE270CW;
+    }
+
+    return orientation;
+}
+
+static int transpose_filter_slice(AVFilterContext *ctx, void *arg, int jobnr, int nb_jobs)
 {
     TransContext *s = ctx->priv;
     ThreadData *td = arg;
     AVFrame *out = td->out;
     AVFrame *in = td->in;
+    TransContextData *c = &(s->ctx.transpose);
+    int orientation = td->orientation;
     int plane;
 
-    for (plane = 0; plane < s->planes; plane++) {
-        int hsub    = plane == 1 || plane == 2 ? s->hsub : 0;
-        int vsub    = plane == 1 || plane == 2 ? s->vsub : 0;
-        int pixstep = s->pixsteps[plane];
+    for (plane = 0; plane < c->planes; plane++) {
+        int hsub    = plane == 1 || plane == 2 ? c->hsub : 0;
+        int vsub    = plane == 1 || plane == 2 ? c->vsub : 0;
+        int pixstep = c->pixsteps[plane];
         int inh     = AV_CEIL_RSHIFT(in->height, vsub);
         int outw    = AV_CEIL_RSHIFT(out->width,  hsub);
         int outh    = AV_CEIL_RSHIFT(out->height, vsub);
@@ -285,19 +344,36 @@ static int filter_slice(AVFilterContext *ctx, void *arg, int jobnr,
         uint8_t *dst, *src;
         int dstlinesize, srclinesize;
         int x, y;
-        TransVtable *v = &s->vtables[plane];
+        int dir = s->dir;
+        TransVtable *v = &c->vtables[plane];
 
         dstlinesize = out->linesize[plane];
         dst         = out->data[plane] + start * dstlinesize;
         src         = in->data[plane];
         srclinesize = in->linesize[plane];
+        switch (orientation) {
+            case ORIENTATION_HFLIP_ROTATE270CW: 
+                dir = 0; // mirror horizontal and rotate 270 CW, same as dir=cclock_flip
+                break;
+            case ORIENTATION_ROTATE90CW:
+                dir = 1; // rotate 90 CW, same as dir=clock
+                break;
+            case ORIENTATION_HFLIP_ROTATE90CW:
+                dir = 3; // mirror horizontal and rotate 90 CW, same as dir=clock_flip
+                break;
+            case ORIENTATION_ROTATE270CW:
+                dir = 2; // rotate 270 CW, same as dir=cclock
+                break;
+            default:
+                break;
+        }
 
-        if (s->dir & 1) {
+        if (dir & 1) {
             src         += in->linesize[plane] * (inh - 1);
             srclinesize *= -1;
         }
 
-        if (s->dir & 2) {
+        if (dir & 2) {
             dst          = out->data[plane] + dstlinesize * (outh - start - 1);
             dstlinesize *= -1;
         }
@@ -326,6 +402,22 @@ static int filter_slice(AVFilterContext *ctx, void *arg, int jobnr,
     return 0;
 }
 
+static int filter_slice(AVFilterContext *ctx, void *arg, int jobnr,
+                        int nb_jobs)
+{
+    TransContext *s = ctx->priv;
+    ThreadData *td = arg;
+    AVFrame *out = td->out;
+    AVFrame *in = td->in;
+    int orientation = td->orientation;
+
+    if (orientation > ORIENTATION_NONE && orientation <= ORIENTATION_VFLIP) {
+        return ff_hflip_filter_slice(&s->ctx.flip, in, out, jobnr, nb_jobs,
+                                     orientation == ORIENTATION_ROTATE180);
+    }
+    return transpose_filter_slice(ctx, arg, jobnr, nb_jobs);
+}
+
 static int filter_frame(AVFilterLink *inlink, AVFrame *in)
 {
     AVFilterContext *ctx = inlink->dst;
@@ -333,10 +425,29 @@ static int filter_frame(AVFilterLink *inlink, AVFrame *in)
     AVFilterLink *outlink = ctx->outputs[0];
     ThreadData td;
     AVFrame *out;
+    int orientation = ORIENTATION_NONE;
 
     if (s->passthrough)
         return ff_filter_frame(outlink, in);
 
+    if (s->orientation) {
+        orientation = get_frame_orientation(ctx, in);
+        if (orientation == ORIENTATION_NORMAL) // orientation 'Normal', do nothing
+            return ff_filter_frame(outlink, in);
+
+        if (orientation == ORIENTATION_VFLIP) {
+            int i;
+            for (i = 0; i < 4; i ++) {
+                int height = s->ctx.flip.planeheight[i];
+                if (in->data[i]) {
+                    in->data[i] += (height - 1) * in->linesize[i];
+                    in->linesize[i] = -in->linesize[i];
+                }
+            }
+            return ff_filter_frame(outlink, in);
+        }
+    }
+
     out = ff_get_video_buffer(outlink, outlink->w, outlink->h);
     if (!out) {
         av_frame_free(&in);
@@ -346,12 +457,14 @@ static int filter_frame(AVFilterLink *inlink, AVFrame *in)
 
     if (in->sample_aspect_ratio.num == 0) {
         out->sample_aspect_ratio = in->sample_aspect_ratio;
-    } else {
+    } else if (s->orientation == ORIENTATION_AUTO_TRANSPOSE || 
+               orientation > ORIENTATION_VFLIP) { // transpose
         out->sample_aspect_ratio.num = in->sample_aspect_ratio.den;
         out->sample_aspect_ratio.den = in->sample_aspect_ratio.num;
     }
 
     td.in = in, td.out = out;
+    td.orientation = orientation;
     ctx->internal->execute(ctx, filter_slice, &td, NULL, FFMIN(outlink->h, ff_filter_get_nb_threads(ctx)));
     av_frame_free(&in);
     return ff_filter_frame(outlink, out);
@@ -373,6 +486,19 @@ static const AVOption transpose_options[] = {
         { "portrait",  "preserve portrait geometry",   0, AV_OPT_TYPE_CONST, {.i64=TRANSPOSE_PT_TYPE_PORTRAIT},  INT_MIN, INT_MAX, FLAGS, "passthrough" },
         { "landscape", "preserve landscape geometry",  0, AV_OPT_TYPE_CONST, {.i64=TRANSPOSE_PT_TYPE_LANDSCAPE}, INT_MIN, INT_MAX, FLAGS, "passthrough" },
 
+    { "orientation", "apply frame exif orientation",
+      OFFSET(orientation), AV_OPT_TYPE_INT, {.i64 = ORIENTATION_NONE },  -2, 8, FLAGS, "orientation" },
+        { "auto_transpose",    "apply transposition if frame's orientation value is in range [5,8]",                     0, AV_OPT_TYPE_CONST, {.i64=ORIENTATION_AUTO_TRANSPOSE},    INT_MIN, INT_MAX, FLAGS, "orientation" },
+        { "auto_flip",         "apply flip if frame's orientation value is in range [1,4]",                              0, AV_OPT_TYPE_CONST, {.i64=ORIENTATION_AUTO_FLIP},         INT_MIN, INT_MAX, FLAGS, "orientation" },
+        { "none",              "apply default transposition, same as dir=cclock_flip",                                   0, AV_OPT_TYPE_CONST, {.i64=ORIENTATION_NONE},              INT_MIN, INT_MAX, FLAGS, "orientation" },
+        { "normal",            "exif orientation 'Normal', do not apply any flip or transposition",                      0, AV_OPT_TYPE_CONST, {.i64=ORIENTATION_NORMAL},            INT_MIN, INT_MAX, FLAGS, "orientation" },
+        { "hflip",             "exif orientation 'Mirror horizontal', apply horizontal flip",                            0, AV_OPT_TYPE_CONST, {.i64=ORIENTATION_HFLIP},             INT_MIN, INT_MAX, FLAGS, "orientation" },
+        { "rotate180",         "exif orientation 'Rotate 180', apply rotation 180",                                      0, AV_OPT_TYPE_CONST, {.i64=ORIENTATION_ROTATE180},         INT_MIN, INT_MAX, FLAGS, "orientation" },
+        { "vflip",             "exif orientation 'Mirror vertical', apply vertical flip",                                0, AV_OPT_TYPE_CONST, {.i64=ORIENTATION_VFLIP},             INT_MIN, INT_MAX, FLAGS, "orientation" },
+        { "hflip_rotate270cw", "exif orientation 'Mirror horizontal and rotate 270 CW', same effect as dir=cclock_flip", 0, AV_OPT_TYPE_CONST, {.i64=ORIENTATION_HFLIP_ROTATE270CW}, INT_MIN, INT_MAX, FLAGS, "orientation" },
+        { "rotate90cw",        "exif orientation 'Rotate 90 CW', same as dir=clock",                                     0, AV_OPT_TYPE_CONST, {.i64=ORIENTATION_ROTATE90CW},        INT_MIN, INT_MAX, FLAGS, "orientation" },
+        { "hflip_rotate90cw",  "exif orientation 'Mirror horizontal and rotate 90 CW', same effect as dir=clock_flip",   0, AV_OPT_TYPE_CONST, {.i64=ORIENTATION_HFLIP_ROTATE90CW},  INT_MIN, INT_MAX, FLAGS, "orientation" },
+        { "rotate270",         "exif orientation 'Rotate 270 CW', same as dir=cclock",                                   0, AV_OPT_TYPE_CONST, {.i64=ORIENTATION_ROTATE270CW},       INT_MIN, INT_MAX, FLAGS, "orientation" },
     { NULL }
 };
 
